作者:Byron Reeves
出版社:Center for the Study of Language and Inf
出版年:2003-01-29
评分:8.9
ISBN:9781575860534
所属分类:行业好书
According to popular wisdom, humans never relate to a computer or a television program in the same way they relate to another human being. Or do they? In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces.
Authors Reeves and Nass present the results of numerous psychological studies that led them to the conclusion that people treat computers, television and new media as real people and places. Their studies show that people are polite to computers; that they treat computers with female voices differently than male-voiced computers; that large faces on a screen can invade a person's body space; and that motion on a screen affects physical responses in the same way that real-life motion does. One of their startling conclusions is that the human brain has not evolved quickly enough to assimilate twentieth-century technology. The authors detail how this knowledge can help us better design and evaluate media technologies, including computer and Internet software, television entertainment, news, and advertising, and multimedia.
Using everyday language, the authors explain their novel ideas in a way that will engage general readers with an interest in cutting edge research at the intersection of psychology, communication and computer technology. The result is that The Media Equation is an accessible summary of exciting ideas for modern times. As Bill Gates says, Nass and Reeves show us some "amazing things."
Byron Reeves is the Paul C. Edwards Professor of Communication, and Clifford Nass is Associate Professor of Communication, both at Stanford University. They are Co-Directors of the "Social Responses to Communication Technologies" project at the Center for the Study of Language and Information. They are consultants to industry in computing and new media.
Psychologicalresearchshowsthatpeopleautomaticallyassignresponsibilityformessagestothosewhodeliverthen,evenwhenthereceiverknowsthelinkdubious.Whatismostproximateisthemessenger,notsomeoneinsomeotherplace.Peopletendtobecomefatiguedandfrustratedwhentheydohavetothinkaboutthem.Thisleadspeopletofeellesspositivelytowardthecontent.Forexample,constantlythinkingabouttheauthorwhilewatchingaplaychangesentertainmentintowork.
——引自第181页
Themediaequationsuggeststhatpeoplewillignorethequestionofobjectiveintelligencenmediabecausepeopledonotfocuson"real"intelligence,likeIQ,whentheyjudgeotherpeople.
——引自第181页
路德维希•维特根斯坦(Ludwig Wittgenstein,1889—1951年),出生于奥地利,后加入英国藉,多年任教于剑桥大学,20世纪具有影响力的哲学家...
编辑推荐:①每一秒的爱意都不能被浪费,电影里的意犹未尽全在书里。广受好评的国产爱情片《北京遇上西雅图之不二情书》原著小说,同步上市!②这是一个以书为证,以信为媒...
《量价秘密:趋势板块黑马股操作宝典》内容简介:量价关系,永远是市场趋势交易的核心问题。解构这一关系,无疑揭开了市场的底牌。在《量价秘密》一书中,作者蒂莫西·奥德...
浮世绘是流行于日本江户时代(1601-1867)、出自民间画工的版画艺术,被誉为“日本民俗的百科全书”,它以花魁美人、歌舞伎演员、春宫魅惑、民俗风景、花鸟虫鱼等...
翁贝托•埃科Umberto Eco(1932-2016)欧洲重要的公共知识分子、小说家、符号学家、美学家、史学家、哲学家。 出生于意大利亚历山德里亚,博洛尼亚大...
你知道博尔赫斯失明的故事吗?你了解《最后的晚餐》中人物的表情吗?你体会过眩晕的滋味吗?你经历过手术后的煎熬吗?你注意过生命的气息吗?你听说过胎盘的归宿吗?这是一...
老辞海:1936(5册) 本书特色 《辞海》是我国一部大型的权威的综合性工具书,是我国唯一以字带词,集字典、语文词典和百科词典等功能于一体的大型综合性辞书。19...
许葆云历史作家。潜心研究王阳明多年,受“知行合一”思想的感召,多次进行实地勘访,四处搜集散佚史料,历时十年终写成扛鼎之作——《王阳明》三部曲。作者以雄健的笔力,...
米歇尔·埃莱尔(1922—1997)俄裔法籍历史学家、记者、作家,俄国史和俄国文学研究领域的权威学者,先后在罗蒙诺索夫大学与巴黎第四大学获得历史学与文学博士学位...
丰子恺(1898—1975)浙江嘉兴人,师从弘一法师,学贯中西,是现代著名画家、散文家、翻译家,卓有成就的文艺大师,著有《缘缘堂随笔》《缘缘堂再笔》等。其文章画...
《X的诞生》是一部由蜘蛛、蛇从革、钟云、冰河、闫志洋、张海帆、猎衣扬七位作家带来的科幻中篇合集。其中蜘蛛的《生日快乐》,讲述的是未来的“我”与现在的“我”进行了...
羽海野千花日本女性漫畫家,出身於東京都足立區。代表作是以美術大學校園為舞台的漫畫《蜂蜜幸運草》,曾經改編成同名電視動畫、台灣偶像劇、日本連續劇以及電影。最新連載...
冯梦龙(1574-1646),明代著名文学家。生于明朝后期万历二年(1574),生在明南直隶苏州府吴县长洲(今苏州)在家中排行第二,其兄冯梦桂是位画家,其弟冯梦...
多少人在不知不觉中活成了机器,只有我活得自由疯狂。*这是在一个快要死去的星球上,两个孤苦伶仃、瘦骨嶙峋、年纪相当老的男人见面的故事。其中一个是科幻小说家特劳特,...
上世纪八十年代关于《传习录》研究有两部重要著作,因各种原因,今天仍未有超过他们的著作问世,一部是陈荣捷的《传习录详注集评》,另一部就是邓艾民的《传习录注疏》。陈...
兴晨,《上瘾》系列书主编。原口纯子,日本作家、撰稿人。现居北京、东京。擅长用温馨的笔调描写长住中国的感受,目前共出版过9本书,在日本高端生活类杂志和航空杂志上策...
史念海(1912——2001)山西平陆人,字筱苏。中国现代历史地理学的主要创建人与开拓者。 1932年考入辅仁大学历史系。1934年加入禹贡学会,协助顾颉刚编辑...
小学生同义词近义词反义词组词造句多音多义易错易混多功能词典全新双色版 本书特色 本书特别突出了实用性特色:一、功能完备。以字带词,提供了语文学习中常见词语的注音...
小平邦彦(Kunihiko Kodaira,1915—1997),日本数学家,生前被选为日本学士院院士、美国科学院和德国哥廷根科学院外籍院士。先后在美国普林斯顿...
RHOTON·颅脑解剖及手术入路 内容简介本书是作者40年追求安全、精确和轻柔神经外科手术的结晶。全书分为三个部分:**部分论述了显微手术技术和器械的选择;第二...