商务英语工作项目实训(第二版)

商务英语工作项目实训(第二版)

作者:刘旭平

出版社:中国人民大学

出版年:2014年5月

ISBN:9787300188683

所属分类:科普读物

书刊介绍

《商务英语工作项目实训(第二版)》内容简介

为了更好地实践工学结合和任务导向的教改特点,本教材的布局上采用分场景的思路安排教材内容,主要篇幅都是以实际工作场景为背景,为学生模拟真实的工作场景下的语言技能与沟通技巧,使学生在巩固语言的基础上,提高将来在工作中的沟通和适应能力。场景涉及到模拟商务谈判、模拟交易会、模拟国际会议、新闻发布会、模拟商务旅行、翻译、文秘事务、涉外导游流程等。
刘旭平,浙江经贸职业技术学院国际贸易系应用英语专业教研室主任。近年主要教授课程有综合英语、商务交际英语、英语听力、专业综合实训、工作项目实训等。所承担的主要课题有第三届全国高职高专英语类教改课题:基于模块化、网络化实训教学的应用英语专业实践能力培养体系的构建与实践。

作品目录

总序
前言
Unit
One
Greetings
and
Introductions

Learning
Objectives

Background
Knowledge
1.Basic
Greetings
in
English
2.Greetings
Before
a
Conversation
3.Greetings
in
the
Classroom
4.Greetings
in
Business
5.Greetings
at
a
Party
or
Social
Event
6.How
to
Address
People
in
English

Warm-up
Exercises
1.Basic
Greetings
in
English
2.Greetings
Before
a
Conversation
3.Greetings
in
the
Classroom
4.Greetings
in
Business
5.Greetings
at
a
Party
or
Social
Event
6.How
to
Address
People
in
English

Tasks
Task
1、Greetings
Before
a
Conversation
Task
2、Greetings
in
the
Classroom
Task
3、Greetings
in
Business
Task
4、Greetings
at
a
Party
or
Social
Event
Unit
Two
Small
Talks

Learning
Objectives

Background
Knowledge

Warm-up
Exercises

Tasks
Task
1、At
a
Bus
Stop
Task
2、At
the
Office
Task
3、At
a
Party
Unit
Three
Telephone
Calls

Learning
Objectives

Background
Knowledge

Warm-up
Exercises
1.Making
an
Appointment
2.Taking
a
Message
3.Ordering
a
Pizza

Tasks
Task
1、Task
2、Task
3、Task
4、Task
5、Unit
Four
Meetings
in
English

Learning
Objectives

Background
Knowledge

Warm-up
Exercises

Tasks
Task
1、Task
2、Task
3、Unit
Five
Business
Presentations

Learning
Objectives

Background
Knowledge

Warm-up
Exercises

Tasks
Task
1、Task
2、Task
3、Task
4、Task
5、Task
6、Task
7、Unit
Six
Negotiations

Learning
Objectives

Background
Knowledge

Warm-up
Exercises

Tasks
Task
1、Task
2、Task
3、Task
4、Unit
Seven
International
Exhibitions

Learning
Objectives

Background
Information
1.The
Backgrounds
2.The
Exhibition
Booth
3.Checking
In
at
the
Hotel
4.Finding
Your
Booth
5.Looking
for
Help
6.Helping
Customers
at
Your
Booth
7.Taking
a
Look
at
Competitors
8.At
the
Snack
Bar
9.Meeting
Your
Client
at
the
Hotel
10.After
the
Seminar
11.Meeting
Potential
Buyers
Later

Warm-up
Exercises

Tasks
Task1、Task
2、Task
3、Task
4、Task
5、Task
6、Unit
Eight
Business
Diagram
Presentations

Learning
Objectives

Background
Knowledge

Warm-up
Exercises

Tasks
Task
1、Line
ChartⅠ
Task
2、Line
ChartⅡ
Task
3、Line
ChartⅢ
Task
4、Pie
ChartⅠ
Task
5、Pie
ChartⅡ
Task
6、Pie
ChartⅢ
Task
7、Bar
ChartⅠ
Task
8、Bar
ChartⅡ
Unit
Nine
Business
Etiquette

Learning
Objectives

Cross-cultural
Communication

Warm-up
Exercises

Tasks
Task
1、Task
2、Task
3、Task
4、Unit
Ten
Business
Dinner

Learning
Objectives

Background
Knowledge

Warm-up
Exercises

Tasks
Task
1、Task
2、Task
3、Task
4、参考文献

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