《商务英语函电》内容简介

本书立足于商务活动的典型工作任务，打破以知识为线索的传统编写模式，创新地以商务磋商过程和商务合同签订为主线，充分体现“能力本位、业务导向”的原则。教材内容围绕业务流程编写，涉及商务活动中建立业务关系、询报复盘、确认、订货、支付、包装、装运、保险、投诉和理赔等环节中的商务英语信函撰写。
作者：高玉清 朱林莉

作品目录

前言
Module
1、Basic
Knowledge
of
Business
Letter
Writing（商务信函写作基础知识）
Learning
Objectives学习目标
Focuses
and
Difficulti重点和难点
The
Situational
Tasks任务引入
Situation
Task
The
ABCs知识链接
Lead-In
Ⅰ
The
structure
of
business
letters商务信函的结构
Ⅱ
Form
of
business
letters商务信函的格式
Ⅲ
Addressing
Envelopes信封的写法
Ⅳ
Principles
for
Writing
Business
Letter写作商务信函的原则
Suggestions
for
Teaching教学建议
Exercises操作练习
Ⅰ
Try
to
address
an
envelope
according
to
the
name
and
address
given
below：
Ⅱ
Arrange
the
following
in
proper
form
as
they
should
be
set
out
in
a
letter：
Module
2、Establishment
of
Business
Relations（建立贸易关系）
Learning
Objectives学习目标
Focuses
and
Difficulti重点和难点
The
Situational
Tasks任务引入
Situation
Task
The
ABCs知识链接
Lead-In
Sample
Letters建立贸易关系常用信函
Example—Letter
1、Example—Letter
2、Example—Letter
3、Example—Letter
4、Example—Letter
5、Suggestions
for
Teaching教学建议
Words
and
Expressions
Knowledge
Output知识导出
Exercises操作练习
Useful
Sentences
Answers
Module
3、Inquiries
and
Replies（询盘与回复）
Learning
Objectives学习目标
Focuses
and
Difficulti重点和难点
The
Situational
Tasks任务引入
Situation
Task
The
ABCs知识链接
Lead-In
Sample
Letters
Example—Letter
1、Example—Letter
2、Example—Letter
3、Example—Letter
4、Example—Letter
5、Suggestions
for
Teaching教学建议
Words
and
Expressions
Knowledge
Output知识导出
Exercises操作练习
Useful
Sentences
Answers
Module
4、Quotations
&
Offers（报盘）
Learning
Objectives学习目标
Focuses
and
Difficulti重点和难点
The
Situational
Tasks任务引入
Situation
Task
The
ABCs知识链接
Lead-In
Sample
Letters报盘常用信函
Example—Letter
1、Example—Letter
2、Example—Letter
3、Example—Letter
4、Example—Letter
5、Suggestions
for
Teaching教学建议
Words
and
Expressions
Knowledge
Output知识导出
Exercises操作练习
Useful
Sentences
Answers
Module
5、Counteroffers
&
Declining
Orders（还盘与拒绝订单）
Learning
Objectives学习目标
Focuses
and
Difficulti重点和难点
The
Situational
Tasks任务引入
Situation
Task
The
ABCs知识链接
Lead-In
Ⅰ
An
Introduction
to
Counteroffer
Ⅱ
An
Introduction
to
Declining
Orders
Sample
Letters还盘与拒绝订单常用信函
Example—Letter
1、Example—Letter
2、Example—Letter
3、Example—Letter
4、Example—Letter
5、Suggestions
for
Teaching教学建议
Words
and
Expressions
Knowledge
Output知识导出
Exercises操作练习
Useful
Sentences
Answers
Module
6、Acceptance
&
Ordering（接受与订单）
Learning
Objectives学习目标
Focuses
and
Difficulti重点和难点
The
Situational
Tasks任务引入
Situation
Task
The
ABCs知识链接
Lead-In
Ⅰ
An
Introduction
to
Acceptance
Ⅱ
An
Introduction
to
Orders
Sample
Letters建立贸易关系常用信函
Example—Letter
1、Example—Letter
2、Example—Letter
3、Example—Letter
4、Example—Letter
5、Example—Letter
6、Example—Letter
7、Suggestions
for
Teaching教学建议
Words
and
Expressions
Knowledge
Output知识导出
Exercises操作练习
Useful
Sentences
Answers
Module
7、Terms
of
Payment（支付方式）
Learning
Objectives学习目标
Focuses
and
Difficulti重点和难点
The
Situational
Tasks任务引入
Situation
Task
The
ABCs知识链接
Lead-In
Ⅰ
汇付Remittance
Ⅱ
托收Collection
Ⅲ
信用证Letter
of
Credit（L/C）
Sample
Letters支付方式常用信函
Example—Letter
1、Example—Letter
2、Example—Letter
3、Example—Letter
4、Example—Letter
5、Example—Letter
6、Suggestions
for
Teaching教学建议
Words
and
Expressions
Knowledge
Output知识导出
Exercises操作练习
Useful
Sentences
Answers
Module
8、Letter
of
Credit（信用证）
Learning
Objectives学习目标
Focuses
and
Difficulti重点和难点
The
Situational
Tasks任务引入
Situation
Task
The
ABCs知识链接
Lead-In
Ⅰ
An
Introduction
to
L/C
Ⅱ
Types
of
L/C
Ⅲ
Procedures
of
L/C
Sample
Letters信用证常用信函
Example—Letter
1、Example—Letter
2、Example—Letter
3、Example—Letter
4、Example—Letter
5、Suggestions
for
Teaching教学建议
Words
and
Expressions
Knowledge
Output知识导出
Exercises操作练习
Useful
Sentences
Answers
Module
9、Packing
and
Shipment（包装及装运）
Learning
Objectives学习目标
Focuses
and
Difficulti重点和难点
The
Situational
Tasks任务引入
Situation
Task
The
ABCs知识链接
Lead-In
Sample
Letters包装及装运常用信函
Example—Letter
1、Example—Letter
2、Example—Letter
3、Example—Letter
4、Example—Letter
5、Suggestions
for
Teaching教学建议
Words
and
Expressions
Knowledge
Output知识导出
Exercises操作练习
Useful
Sentences
Answers
Module
10、Insurance（保险）
Learning
Objectives学习目标
Focuses
and
Difficulti重点和难点
The
Situational
Tasks任务引入
Situation
Task
The
ABCs知识链接
Lead-In
Sample
Letters保险常用信函
Example—Letter
1、Example—Letter
2、Example—Letter
3、Example—Letter
4、Example—Letter
5、Suggestions
for
Teaching教学建议
Words
and
Expressions
Knowledge
Output知识导出
Exercises操作练习
Useful
Sentences
Answers
Module
11、Contract（合同）
Learning
Objectives学习目标
Focuses
and
Difficulti重点和难点
The
Situational
Tasks任务引入
Situation
Task
The
ABCs知识链接
Lead-In
Ⅰ
Definition
of
Contrac
Ⅱ
Kinds
of
Contract
Ⅲ
Parts
of
Contract
Sample
Letters合同样本信函
Example—Letter
1、Example—Letter
2、Example—Letter
3、Suggestions
for
Teaching教学建议
Words
and
Expressions
Knowledge
Output知识导出
Exercises操作练习
Useful
Sentences
Answers
参考文献