NEW YORK TIMES BESTSELLER
USA TODAY BESTSELLER
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Scott Galloway is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entrepreneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the “World’s 50 Best Business School Professors” by Poets & Quants. His weekly YouTube series, “...
(展开全部)
Fromtheperspectiveofevolutionarypsychology,allsuccessfulbusinessesappealtooneofthreeareasofthebody—thebrain,theheart,orthegenitals.
——引自章节:Chapter7:BusinessandtheBo
Mostcompaniesarenot,andcanneverbe,thelow-costleader.It’saselectclubthatdemandsscaleforlong-termsuccess.
——引自章节:Chapter7:BusinessandtheBo
外科门急诊手册-第二版 目录 **章 外科门急诊常见危重症急救处理**节 心肺复苏第二节 血气胸第三节 上消化道大出血第四节 大咯血第五节 心包填塞第二章 烧伤...
Adorable,mischievous,resourceful,lostSammyiscaredforbyaudacious,streetsmart,home...
洛杉矶,十一个女人先后遇害,面部留有诡异的浓妆,凶手因此被称为“人偶师”。警探博斯在执勤时发现并击毙嫌疑人丘奇,在现场找到了与案情吻合的化妆品,确认案件告破。四...
西里尔•斯科特(Cyril Scott,1879—1970)英国著名作曲家、神秘学家和诗人。他对神秘的超自然事件很感兴趣,也颇有研究,一生中遇到过很多具有通灵能...
《深度支付》讲述了近些年,我国支付体系的发展变化,可以用天翻地覆、一日千里来形容,在确保安全性的同时,效率得到极大提升。网络支付作为电子商务为重要的必要条件,使...
-【编辑推荐】-★ 与《银河帝国》并称为科幻文学史上不可逾越的两座丰碑!★ 《海伯利安四部曲》横扫全球所有科幻重要奖项:雨果奖、轨迹奖、日本星云奖、法国宇宙奖、...
费勇,男,1965年1月生,博士学位,教授职称,现任广州市电视台副台长。
Thepropertiesofconcretebeforeithassetcanhaveasignificantimpactonperformance.This...
古龙,本名熊耀华,原籍江西。古龙毕业于台湾淡江大学外文系,是台湾著名新派武侠小说作家。他从1960年创作《苍穹神剑》始,一生共写了近70部武侠小说,影响巨大。其...
《致一位德国友人的信》主要收录了加缪的散文作品及评论文章,包括《致一位德国友人的信》《时政评论一集》《时政评论二集》《夏》《时政评论三集》《关于断头台的思考》《...
底水砂岩油藏水平井堵水研究与实践 内容简介 《底水砂岩油藏水平井堵水研究与实践》分四章,**章为水平井国内外开发现状,对水平井的发展历程及现状进行了说明。第二章...
作品目录总序(谈锡永)序言科判正文汉译说明秘密藏续释论·十方除暗总义·光明藏前分正分甲一 说续之“大”甲二 诠说续义乙一 广
这是一本介绍液体及其特性的材料学科普书。作者马克•米奥多尼克用专业的材料学知识为我们解读了日常生活里各种各样的液体。在一次飞机旅行中,他看到了从水、胶水到咖啡、...
英国记者,其作品《禁卫军之树》2007年获得有“悬疑小说界的奥斯卡奖”美名的爱伦坡悬疑小说奖。本书《徒步金角湾》获得约翰•李维恩图书奖。
中华人民共和国民法典物权编 本书特色 调整因物的归属和利用而产生的民事关系,是*重要的民事基本制度之一。明确规定了居住权;破解了业主维权与维修难题,强化小区业主...
“他们起初浓情蜜意,随后就成了敌人,中间似乎没有任何过渡。”20世纪20年代美国文学界的女战士犀利幽默、讽刺直率的语言风格在“失落的一代”、没有观点的世界里发表...
《安藤忠雄:建造属于自己的世界》,全面记录了安藤忠雄50年来代表性的建筑作品和人生的关键时刻。他著文总结了他在建筑中浓缩的思考,并在和 Lens 的对话中呈现了...
《Effective UI:软件用户体验艺术》主要内容简介:在体验经济时代,越来越多的公司都意识到这一点:用户期望能与桌面和网络应用轻松、流畅的交互,从而获得愉...
非天夜翔,晋江文学城签约作者,知名畅销小说家,出版作品有《金牌助理》《江东双璧》《锦衣卫》《武将观察日记》《天宝伏妖录一》《星盘重启》等。文风细腻大气,众多代表...
猕猴桃高效栽培与病虫害防治彩色图谱 内容简介 本书共分为8章, 主要内容包括: 猕猴桃生物学特性 ; 规范化建园技术 ; 土肥水管理技术 ; 整形修剪 ; 花果...