《财务披露体裁的劝说维度（英文版）》内容简介

在今天的商务背景下，财务披露体裁的功能不仅在于交流财务信息，因此不能简单地将其定义为信息类体裁。事实上，许多西方学者通过语言和话语研究，已经发现了各类财务披露文件具有潜在的宣传和劝说倾向。然而，国内学者尚未对这一领域的研究给予足够的关注，相关研究十分有限。
本书研究企业年度报告这一最为常见的书面财务披露体裁。上市公司运用该体裁披露上一财年的财务信息。企业年度报告通常篇幅较长，由若干部分组成。其中一些部分主要是专业性的数据信息，例如财务报表；而另一些部分则主要由叙述性话语组成，例如主席函件、管理层分析与讨论等。这些话语可能被作者操纵，宣传公司正面的财务业绩和表现，从而使读者相信该公司良好的财务状况和未来价值。本书聚焦主席函件这一典型的年报叙述性话语，探讨这一类话语的劝说维度。

作品目录

前言
Preface
List
of
Abbreviations
1.Abbreviations
of
Chinese
Companies'Names
2.Abbreviations
of
American
Companies'Names
3.Abbreviations
of
Metadiscourse
Terms
4.Other
Abbreviations
Chapter
One
Introduction
1.1、Research
Background
1.2、Rationale
for
the
Present
Study
1.3、Objectives
of
the
Present
Study
1.4、Elucidating
Key
Notions
1.4.1、Financial
Disclosure
1.4.2、Corporate
Annual
Report
1.4.3、Chairman's
Letter
1.5、Organization
of
the
Book
Chapter
Two
Literature
Review
2.1、Schools
of
Genre
Research
2.1.1The
New
Rhetoric
School
2.1.2The
Sydney
School
2.1.3、The
ESP
School
2.2、Persuasion
in
Classical
Rhetoric
2.2.1、Persuasive
Discourse
2.2.2Persuasive
Canons
of
Rhetoric
2.2.3、Means
of
Persuasion
2.3、Metadiscourse
Research
2.3.1、Definitions
and
Functions
2.3.2、Classifications
of
Metadiscourse
2.4、Previous
Studies
on
Corporate
Annual
Report
2.4.1、Studies
on
Discursive
Features
2.4.2、Studies
on
Content
2.4.3、Studies
on
Readability
2.4.4、Other
Related
Studies
Chapter
Three
Analytical
Framework
and
Research
Methodology
3.1、Analytical
Framework
3.1.1、Move
Structure
Analysis
3.1.2、Metadiscourse
Analysis
3.2、Research
Methodology
3.2.1、Description
of
the
Corpora
3.2.2、Methods
of
Annotation
3.2.3、Methods
of
Analysis
Chapter
Four
Move
Structure
Analysis
of
Chairman's
Letters
in
American
and
Chinese
Corporate
Annual
Reports
4.1、An
Overview
4.2、Move
One:Opening
4.3、Move
Two:Introduction
4.4、Move
Three:Financial
Performance
4.5、Move
Four:Company
Operations
4.6、Move
Five:Future
Outlook
4.7、Move
Six:Closing
4.8、Analysis
of
Two
Sample
Letters
4.8.1、 Analysis
of
a
Sample
American
CL
4.8.2、 Analysis
of
a
Sample
Chinese
CL
4.9、Summary
Chapter
Five
Metadiscourse
Analysis
of
Chairman's
Letters
in
American
and
Chinese
Corporate
Annual
Reports
5.1、General
Findings
5.2、Logos:Creating
Rational
Appeals
5.2.1、Transitions
5.2.2、Frame
Markers
5.2.3、Code
Glosses
5.2.4、Endophoric
Markers
5.3、Ethos:Creating
Credibility
Appeals
5.3.1、Boosters
5.3.2、Hedges
5.3.3、Self
Mentions
5.3.4、Evidentials
5.4、Pathos:Creating
Affective
Appeals
5.4.1、Attitude
Markers
5.4.2、Engagement
Markers
5.5、Summary
Chapter
Six
Discussion
6.1、An
Overview
6.1.1、Major
Similarities
6.1.2、Major
Differences
6.2、Holistic
versus
Analytic
Cognition
6.3、High-context
and
Low-context
Cultures
6.4、Power
Distance
Chapter
Seven
Conclusion
7.1、Summary
of
Major
Findings
7.1.1、Move
Structure
Analysis
7.1.2、Metadiscourse
Analysis
7.1.3、Tentative
Explanations
of
Major
Cross-cultural
Variations
7.2、Implications
of
the
Present
Study
7.3、Limitations
of
the
Present
Study
7.4、Suggestions
for
Future
Research
Bibliography
Appendix
ⅠSample
American
Chairman's
Letters（Metadiscourse
Devices
Annotated）Appendix
ⅠSample
American
Chairman's
Letters
（Metadiscourse
Devices
Annotated）Sample
One:Chairman's
Letter
of
GM（2011）
Dear
Stockholder
[Intera][ENM]:
Here
are
just
some
of
the
highlights
from
2011:
The
four
principles
I'm
[Intera][SM］ talking
about
have
not
changed
since
GM's
initial
public
offering:
Design,Build
and
Sell
the
world's
Best
Vehicles
Strengthen
Brand
Value
Grow
Profitably
Around
the
World
Maintain
a
Fortress
Balance
Sheet
Sample
Two:Chairman's
Letter
of
U.S.Bancorp（2012）
Fellow
Shareholders
[Intera][ENM]:
It
was
a
very
good
year
Positioned
for
the
recovery
Earning
and
keeping
trust
in
U.S.Bancorp
Taming
technology
and
putting
it
to
work
Compliance
mandates
and
regulatory
reporting-the
new
normal
Saying
farewell
to
two
outstanding
bankers
and
friends
Appendix
ⅡSample
Chinese
Chairman's
Letters（Metadiscourse
Devices
Annotated）
Sample
One:Chairman's
Letter
of
Mengniu（2011）
Sample
Two:Chairman's
Letter
of
CITIC（2012）
Index