马化腾与腾讯:汉英双语-教辅教材-文化科教-太极之巅书单号

书刊介绍

马化腾与腾讯:汉英双语内容简介

“中国著名企业家与企业从书”旨在以新形式传播中国声音，讲述中国故事，将以总结和介绍中国当代著名企业和企业家的成功之道为切入点，介绍了中国企业家们的创业生涯和个人生活。以汉英对照的形式出版，让国内外读者都能通过本书了解这些企业的创业故事。特色：1. 地道母语译者翻译。2.英汉双语读本。3.跨越语言障碍，讲述中国故事。4.讲述了中国民营企业家们的创业生涯和个人生活。

马化腾与腾讯:汉英双语本书特色

1998年，马化腾与他人共同创办了腾讯公司，腾讯从开发QQ即时通讯软件起步，这款软件迅速风靡全国。在马化腾的领导下，如今的腾讯已经进入网络门户、社交网络、多玩家在线游戏和电子商务时代，成为当今互联网巨头之一。马化腾本人被美国《时代》杂志评为2014年度“全球百大*影响力人物”之一。腾讯公司以其技术、业务的创新思维与方法著称，本书将为您讲述马化腾的传奇故事，剖析腾讯崛起这一商业奇迹带来的影响。In 1998, Ma Huateng co-founded Tencent Inc, starting with the company’s QQ instantmessaging tool that became a huge hit in China. Under Ma’s leadership, Tencent hasmoved into web portals, social networks, multi-player online games and e-commerce,making the company today an Internet powerhouse. Ma himself was hailed as oneof the world’s most influential people by Time Magazine in 2014. This book examinesthe incredible rise and influence of Ma and Tencent, known for their truly innovative thinking and approach to technology and business.

马化腾与腾讯:汉英双语目录

序言 **章*有商业范儿的工程师第二章创业不是打麻将第三章资本世界的“南极狼” 第四章山雨欲来风满楼第五章企鹅可是土豪命第六章决战在即时通信之巅第七章圈地运动开始第八章逐鹿电子商务第九章搜索引擎火烧遍野第十章企鹅也要玩游戏第十一章新战略让对手发狂第十二章“企鹅帝国”心语附录：“互联网 ”时代的连接升级 FOREWORDCHAPTER ONEAN ENGINEER WITH COMMERCIAL ACUMEN CHAPTER TWOENTREPRENEURSHIP IS NOT A GAME OF MAHJONG CHAPTER THREETHE WOLF OF THE CAPITAL WORLD CHAPTER FOURCHALLENGES AND DIFFICULTIES CHAPTER FIVETHE PENGUIN WAS BORN RICH CHAPTER SIXTHE DECISIVE BATTLE BEGAN AT THE TOPOF THE MOUNTAIN OF INSTANT TELECOMMUNICATION CHAPTER SEVENTHE ENCLOSURE MOVEMENT CHAPTER EIGHTFIGHTING TO BECOME THE KING OF ONLINE BUSINESS CHAPTER NINESEARCH ENGINES BECOME PREVALENT 291CHAPTER TENTHE PENGUIN WANTS TO PLAY CHAPTER ELEVENA NEW STRATEGY DRIVES THE COMPETITION CRAZY CHAPTER TWELVETHE INNERMOST WORLDS OF THE PENGUIN EMPIRE POSTSCRIPTA SPEECH DELIVERED BY MA HUATENG