Gerald Zaltman《HOW CUSTOMERS THINK》

Gerald Zaltman《HOW CUSTOMERS THINK》

作者:Gerald Zaltman

出版社:Harvard Business School Press

出版年:2003-02-21

评分:0.0

ISBN:9781578518265

所属分类:网络科技

书刊介绍

内容简介

How to unlock the hidden 95% of the customer's mind that traditional marketing methods have never reached. Selling Points Practical synthesis of the cognitive sciences: Drawing heavily on psychology, neuroscience, sociology, and linguistics, Zaltman combines academic rigor with real-world results to offer highly accessible insights, based on his years of research and consulting work with large clients like Coca-Cola and Procter metaphor elicitation, response latency, and implicit association techniques, to name a few-;that will be all-new to marketers and demonstrates how innovators can use these tools to get clues from the subconscious when developing new products and finding new solutions, long before competitors do.

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