《Creating Breakthrough Products》书籍《Creating Breakthrough Products》

《Creating Breakthrough Products》书籍《Creating Breakthrough Products》

作者:《Creating Breakthrough Products》书籍

出版社:FT Press

出版年:2001-11-01

评分:7.5

ISBN:9780139696947

所属分类:网络科技

书刊介绍

内容简介

Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.

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