内容简介

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Every designer has had to justify designs to non-designers, yet most lack the ability to explain themselves in a way that is compelling and fosters agreement. The ability to effectively articulate design decisions is critical to the success of a project, because the most articulate person often wins. This practical book provides principles, tactics, and actionable methods for talking about designs with executives, managers, developers, marketers, and other stakeholders who have influence over the project with the goal of winning them over and creating the best user experience.

作品目录

Chapter 1: A Maturing Industry

Chapter 2: Great Designers are Great Communicators

Chapter 3: Understanding Relationships

Chapter 4: Reducing Cognitive Load

Chapter 5: Listening is Understanding

Chapter 6: The Right Frame of Mind

Chapter 7: The Response: Strategy and Tactics

Chapter 8: The Response: Common Messages

Chapter 9: The Ideal Response: Getting Agreement

Chapter 10: Meeting Adjourned: The After-Party

Chapter 11: Recovering from Disaster

Chapter 12: For Non-Designers

Chapter 13: Designing for Vision