Randall Rothenberg《Where the Suckers Moon》

Randall Rothenberg《Where the Suckers Moon》

作者:Randall Rothenberg

出版社:Vintage

出版年:1995-10

评分:0.0

ISBN:9780679740421

所属分类:商业管理

书刊介绍

内容简介

Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read."--Neil Postman (Technopoly).

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