Michael Schudson《Advertising, the Uneasy Persuasion》

Michael Schudson《Advertising, the Uneasy Persuasion》

作者:Michael Schudson

出版社:Basic Books

出版年:1986

评分:0.0

ISBN:9780465000807

所属分类:商业管理

书刊介绍

内容简介

This widely praised assessment of advertising as a business and a social institution persuasively concludes that advertising is not nearly as important, effective, or scientifically founded as either its advocate or its critics imagine.

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