JeanMarie Dru《How Disruption Brought Order》

JeanMarie Dru《How Disruption Brought Order》

作者:JeanMarie Dru

出版社:Palgrave Macmillan

出版年:2007-9-4

评分:0.0

ISBN:9780230600690

所属分类:商业管理

书刊介绍

内容简介

In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas, and the Apple iPhone became such unqualified successes. Both a fascinating business memoir and a practical guide to harnessing the power of disruption, this book offers a look at the cutting edge of modern advertising.

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