Drew Eric Whitman《Cashvertising》-商业管理-经济管理-太极之巅书单号

书刊介绍

内容简介

FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you-and millions like you-to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising?

Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell.

In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 25+ years in the ad business, including:

*60% of people read only your headline and what to do about it

*Captions under photos get 200% greater readership than non-headline copy

*Ads with sale prices draw 20% more attention

* To double your ad's attention-getting value, you must enlarge it 400%

*Four-color ads are up to 45% more effective than black and white

*Prices ending in "95" are less effective than those ending in "99"

*The psychology of size... page positioning... typefaces... pricing...social proof... and color

*How to make people believe what you say

*How to persuade people to respond

*Effective tricks for writing psychologically potent headlines

*What mistakes to avoid at all costs