《Tested Advertising Methods》书籍《Tested Advertising Methods》

《Tested Advertising Methods》书籍《Tested Advertising Methods》

作者:《Tested Advertising Methods》书籍

出版社:Prentice Hall Trade

出版年:1998-7

评分:0.0

ISBN:9780130957016

所属分类:商业管理

书刊介绍

内容简介

A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

相关推荐

微信二维码