Claude Hopkins《My Life in Advertising and Scientific Advertising (Advertising Age Classics Lib

Claude Hopkins《My Life in Advertising and Scientific Advertising (Advertising Age Classics Lib

作者:Claude Hopkins

出版社:McGraw-Hill

出版年:11 January, 1966

评分:0.0

ISBN:9780844231013

所属分类:商业管理

书刊介绍

内容简介

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.

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