James Young《A Technique for Producing Ideas》

James Young《A Technique for Producing Ideas》

作者:James Young

出版社:McGraw-Hill

出版年:2003-01-21

评分:8.6

ISBN:9780071410946

所属分类:商业管理

书刊介绍

内容简介

A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.

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