《Judo Strategy》书籍《Judo Strategy》

《Judo Strategy》书籍《Judo Strategy》

作者:《Judo Strategy》书籍

出版社:7-09999

出版年:2003-2

评分:0.0

ISBN:9781591391265

所属分类:商业管理

书刊介绍

内容简介

This book shows readers how to turn competitors' strength to their advantage. Yoffie-Kwak provide insightful analysis of leading companies' judo strategies through in-depth case studies of Palm Computing, RealNetworks, and CNET Networks, among others. The "Users' Guide to Judo Strategy" - a section at the end of the book - offers a summary of the principles of judo strategy that readers can apply to their own business situations. Packed with the insights of world-class managers and strategists, "Judo Strategy" describes how companies can become giant-killers, while also teaching readers how to protect their hard-fought position from challengers in the wings.

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