Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success.
Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed.
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics.
Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture.
The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.
As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science – the art of the start.
郭致星一位项目管理布道者,一位资深的项目管理实践者,国家重点工程项目管理专家组成员。专注项目实践二十余年,主持了20多项863、973和国家重点专项的研发和管理...
《银行个人业务营销技巧》在阐述我国个人理财业务发展趋势的基础上,结合营销实践对其市场营销的要点进行了前瞻性的总结,特别是
毁灭优秀公司的七宗罪 本书特色 本书源于一个极具洞察力的问题:优秀公司为什么会衰败?这些公司看起来拥有*优秀的管理人才、实实在在的商业成功纪录、有创意的产品和似...
资本大鳄 目录 总序**部资本掌控者**章摩根财团的崛起与兴盛第二章摩根与铁路第三章钢铁业大亨第四章标准石油公司与华尔街第五章钢铁托拉斯第六章哈里曼与希尔第七章...
国际金融 本书特色 《国际金融》:21世纪全国高等教育应用型精品课程规划教材国际金融 内容简介 本书将国际金融的基本内容以学习单元划分为理论篇、实务篇和体系篇等...
破茧:影响中国35个行业的隐形冠军 内容简介 是他们,一大批务实、创新的企业家们,他们通过自己的努力,不断实现产业升级和转型,在很多传统产业里涌现了很多高新技术...
《精英俘获》内容简介:本书按照扶贫政策设计的既定逻辑,扶贫资源应该向贫困人口和贫困村倾斜,但实践呈现“扶富不扶贫,扶强不扶
本届广告节共收到各地送展的作品共3560件。9月4日至7日,组委会邀请了境内27名专家本着公开、公平、公正的原则遂个进行评审。共计
不抹口红的广告 本书特色 个人*欣赏她的代表作:“生命有Take 2”,以两个白话文,一个俚语,一个英文字和一个数字,创作出发人深省,极具震撼的公益广告宣传概念...
信任的速度-寓言版 本书特色 什么是信任?如何施以信任?馅饼小贩西蒙,带你体验一个可以改变一切的力量!★ 以寓言的形式讨论信任的概念与原则,是畅销书《信任的速度...
加盟为王-连锁经营加盟盈利密码 本书特色 随着近几年来经济的迅速长,国内企业不断整合资源,很多投资者都在用连锁商业模式来经营自己的企业,同时在全国掀起一阵连锁加...
《巨人不死密码》总他曾经是莘莘学子万分敬仰的创业天才,5年时间内跻身财富榜第8位;也曾是无数企业家引以为戒的失败典型,一夜
我们都希望能得到顾客的青睐。琳达·卡普兰·塞勒和罗宾·科沃将在本书中阐述如何做到这一点。他们和能干的同事做了很多有纪念意
自律的交易者 目录 **部分介绍第1章我为什么要写这本书第2章为什么要采用新的思维方法第二部分从心理角度来看交易环境的本质第3章市场永远是对的第4章赚钱和亏钱的...
《创业常识速查速用大全集(案例应用版)》内容简介:创业是一个从无到有的过程,其中的艰辛不言而喻。很多年经人在创业起始阶段,
酒吧精细化服务与规范化管理指南 本书特色 十二五时期是中国休闲相关产业发展的黄金期。随着经济的发展和人民生活水平的不断提高,国人的休闲意识已经逐渐浓厚。如何更好...
价格一直是市场营销手段中屡试不爽的终极武器。降价既可能为企业带来薄利多销的诱人前景,也可能让企业陷入亏损的不复境地;而涨
《拥抱拒绝》内容简介:一本风靡欧美、被人尊为销售圣经的商业奇书、一本颠覆想象、完全开启智慧之源的哲理经典!2010年全球特别
為慶祝過去10年來,IdN報導全球設計資訊演進的里程紀念,「IdN十週年特輯」籌劃了「MyFavourite」個性品味專題;邀請世界各地的6
Thisisabookbyacompanythatdislikesadvertisingasmuchasanyone.Nevertheless,itmakesa...