Business Essentials Harvard《Marketer's Toolkit》

Business Essentials Harvard《Marketer's Toolkit》

作者:Business Essentials Harvard

出版年:2000-1

评分:7.5

ISBN:9781591397625

所属分类:商业管理

书刊介绍

内容简介

Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits.

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