《Luxury Brand Management》书籍《Luxury Brand Management》

《Luxury Brand Management》书籍《Luxury Brand Management》

作者:《Luxury Brand Management》书籍

出版社:Wiley

出版年:2008-03-31

评分:8.4

ISBN:9780470823262

所属分类:商业管理

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A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.

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