Michael E·Gerber《The E-Myth Revisited》

Michael E·Gerber《The E-Myth Revisited》

作者:Michael E·Gerber

出版社:HarperCollins

出版年:1995-04-12

评分:8.3

ISBN:9780887307287

所属分类:商业管理

书刊介绍

内容简介

In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

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