Sherry Devereaux Ferguson《Researching the Public Opinion Environment》

Sherry Devereaux Ferguson《Researching the Public Opinion Environment》

作者:Sherry Devereaux Ferguson

出版年:2000-5

评分:0.0

ISBN:9780761915317

所属分类:行业好书

书刊介绍

内容简介

Researching the Public Opinion Environment informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four looks at the impact of the media.

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