Arthur Asa Berger《Media and Communication Research Methods》

Arthur Asa Berger《Media and Communication Research Methods》

作者:Arthur Asa Berger

出版年:2010-11

评分:0.0

ISBN:9781412987776

所属分类:行业好书

书刊介绍

内容简介

In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humour - to update and enhance this must-have introductory text. Combining both qualitative and quantitative research methods, this book covers the topics thoroughly and is clearly written and engaging. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.

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