Rebuilding Brand America

Rebuilding Brand America

作者:Martin, Dick

出版社:Amacom Books

出版年:2007-1

ISBN:9780814473337

所属分类:行业好书

书刊介绍

内容简介

Anti-American feeling is at an all-time high. Other nations and cultures have singled out our businesses, government, and way of life for harsh scorn, widespread resentment, even violence. This book is an exploration of this phenomenon, from its causes and earliest manifestations to current efforts by businesses and other organizations to mitigate it. Based on a deep understanding of anti-Americanism's roots, "Rebuilding Brand America" is a call to action that will help U.S.-based companies prosper in global markets.

相关推荐

微信二维码