slide:ology

slide:ology

作者:Nancy Duarte

出版社:O'Reilly Media

出版年:2008-08-12

评分:8.9

ISBN:9780596522346

所属分类:行业好书

书刊介绍

内容简介

Praise for slide:ology

Copyright

Dedication

Acknowledgments

Foreword

Introduction

Chapter 1. Creating a New Slide Ideology

建立全新的幻灯理念

Section 1.1. Don't Commit Career Suislide

不要委托职业的幻灯制作者

Section 1.2. A Case for Presentations

一个演示案例

Section 1.3. So Where Do You Begin?

从哪里开始?

Section 1.4. Case Study: Mark Templeton

案例研究:

Section 1.5. The Presentation Ecosystem

演示系统

Section 1.6. World Class Presentations Require Time and Focus

世界级的演示要求时间和焦点

Section 1.7. Responding to Audience Needs

响应听众需求

Section 1.8. How Do You Define Your Audience?

如何定义你的听众

Section 1.9. Case Study: Rick Justice Creating Great Presence

案例研究:

Section 1.10. Case Study: ZS Associates An Incentive to Communicate Clearly

案例研究:ZS

Chapter 2. Creating Ideas, Not Slides

建立理念,而不是幻灯

Section 2.1. Finding Your Inspiration

找到灵感

Section 2.2. Innovating with Sticky Notes

使用即时贴创新

Section 2.3. Case Study: Bill McDonough

案例研究:

Section 2.4. Sketching Your Way to Success

画出成功之路

Section 2.5. Collaborating to Get Clarity

??清晰

Section 2.6. Case Study: Mitchell Baker

案例研究:

Section 2.7. Sketching Ideas Using Diagrams

使用图解描绘概念

Section 2.8. Sketching Complete Ideas

描绘完整的概念

Chapter 3. Creating Diagrams

创建图解

Section 3.1. Classifying Diagrams

图解分类

Section 3.2. Abstract Concepts: Flow

抽象概念:流程

Section 3.3. Abstract Concepts: Structure

抽象概念:结构

Section 3.4. Abstract Concepts: Cluster

抽象概念:聚集

Section 3.5. Abstract Concepts: Radiate

抽象概念:发散

Section 3.6. Realistic Concepts: Pictorial

形象概念:插画

Section 3.7. Realistic Concepts: Display Data

形象概念:显示数据--与图表相关的内容

Section 3.8. Making Diagrams Work Together

综合运用图解

Section 3.9. Strengthening the Diagram's Concept

强化图解概念

Chapter 4. Displaying Data

显示数据--本章讲统计图表

Section 4.1. Following the Five Data Slide Rules

五条数据幻灯原则

Section 4.2. Telling the Truth

说出事实

Section 4.3. Getting to the Point

说出重点

Section 4.4. Picking the Right Tool for the Job

使用正确的工具

Section 4.5. Highlighting What's Important

强调重要的

Section 4.6. Chart Makeovers

图表美化

Section 4.7. Case Study: Healthy Waters

案例研究:

Chapter 5. Thinking Like a Designer

象设计师一样思考

Section 5.1. The Value of Design

设计的价值

Section 5.2. Revealing Yourself Through Design Decisions

??设计决策

Section 5.3. Case Study: Al Gore

案例研究:Al Gore(美国前副总统)

Section 5.4. Designing Effective Slides

设计有效的幻灯

Chapter 6. Arranging Elements

安排元素

Section 6.1. Placement of Elements Creates Meaning

元素的位置有意义

Section 6.2. Contrast: Identifying the Main Point Quickly

对比:快速识别主要点

Section 6.3. Flow: Ordering How the Information Is Processed

流程:排序信息处理流程

Section 6.4. Hierarchy: Seeing Relationships Between Elements

层次:发现元素之间的联系

Section 6.5. Unity: Sensing the Structure of Information

联合:了解信息结构

Section 6.6. Case Study: Adobe Controlling

案例研究:

Section 6.7. Proximity: Perceiving Meaning from Location

就近:感知位置意义

Section 6.8. Whitespace: Getting Visual Breathing Room

留白:留下视觉上的喘息空间

Section 6.9. Case Study: Garr Reynolds

案例研究:Garr Reynolds(演示之禅的作者)

Section 6.10. Finding Beauty in the Design Around You

发现身边的设计之美

Chapter 7. Using Visual Elements: Background, Color, and Text

使用视觉元素:背景,颜色,文本

Section 7.1. The Ingredients of a Great Slide

卓越幻灯的要素

Section 7.2. Background

背景

Section 7.3. Backgrounds Are a Surface for Digital Assets

背景是数字资产的外表

Section 7.4. Traversing Flatland and Dimensions

??平面和维度

Section 7.5. Creating a Sense of Space

建立空间感

Section 7.6. Determining the Light Source

决定光源

Section 7.7. Color

颜色

Section 7.8. About the Color Wheel

色彩轮

Section 7.9. Using the Power of Color

使用颜色的力量

Section 7.10. Choosing Your Colors

选择你自己的颜色

Section 7.11. Using Industry Color Palettes

使用行业颜色板

Section 7.12. Assembling a Color Palette

配置颜色板

Section 7.13. Case Study: BzzAgent

案例研究:

Section 7.14. Text

文本

Section 7.15. Dissecting a Font

解剖字体

Section 7.16. How Many Words Should Be on a Slide?

一张幻灯上多少字

Section 7.17. Typesetting

排版

Section 7.18. Typesetting a Block of Text

排版大量文字

Section 7.19. Obeying Gun Laws and Bullet Laws

遵从??原则

Section 7.20. Validating Your Font Size

验证字体大小

Section 7.21. Playing Text Animations as the Audience Enters

使用文字动画

Chapter 8. Using Visual Elements: Images

使用视觉元素:图片

Section 8.1. Assembling an Image System

配置图片系统

Section 8.2. Photography

摄影

Section 8.3. Case Study: School District

案例研究:

Section 8.4. Taking Your Own Photos

使用自己的照片

Section 8.5. Illustrations

插图

Section 8.6. Creating an Illustration Library

建立插画库

Section 8.7. Illustrating Complex Stories

图解复杂的故事

Section 8.8. Stylizing Diagrams and Illustrations

风格化图示和图解

Section 8.9. Case Study: Dr. Mike Magee

案例研究:

Section 8.10. Case Study: Incorporating Video

案例研究:

Chapter 9. Creating Movement

建立运动

Section 9.1. Designing Time-Based Scenes

设计基于时间的场景

Section 9.2. Planning Animations

计划动画

Section 9.3. Animating Serves a Purpose

动画服务于目标

Section 9.4. Taking Lessons from the Movies

从电影学习

Section 9.5. Making Objects Move and Change

让对象运动和改变

Section 9.6. Creating Panoramas and Scenes

建立全景图

Section 9.7. Creating Scenes, Not Slides

建立场景,而不是幻灯

Section 9.8. Case Study: Guerrino De Luca

案例研究:

Section 9.9. Brainstorming Meaningful Metaphors

头脑风暴有意义的隐喻

Section 9.10. Case Study: Rare

案例研究:

Section 9.11. Avoiding Visual Vertigo

避免视觉眩晕

Chapter 10. Governing with Templates

用模板管理

Section 10.1. Arming Your Workforce

武装你的工作人员

Section 10.2. Making Template Design Decisions

制定模板设计原则

Section 10.3. Case Study: Hewlett-Packard

案例研究:HP

Section 10.4. Experimenting with Various Looks

尝试不同的外观

Section 10.5. Following Template Guidelines

遵守模板指南

Section 10.6. Building Presentations Collaboratively

协同建立演示

Chapter 11. Interacting with Slides

与幻灯交互

Section 11.1. The Power of Constraints

约束的力量

Section 11.2. Constraining the Text

约束文字

Section 11.3. Reducing Text on a Slide

减少文字

Section 11.4. Navigating Through Your Message

导航你的信息

Section 11.5. Constraining the Length

控制长度

Section 11.6. Case Study: Pecha Kucha

案例研究:

Section 11.7. Constraining the Projector

控制投影仪

Section 11.8. All the World's a Stage

世界的舞台

Section 11.9. How Many Slides? Use the 10/20/30 Rule.

多数张幻灯?10/20/30原则

Section 11.10. How Many Slides? The Sky Is the Limit.

多数张幻灯?天高任鸟飞

Section 11.11. How Many Slides? Depends on the Technology.

多数张幻灯?看使用的技术

Section 11.12. To Project or Not to Project

投影还是不投影

Section 11.13. Case Study: John Ortberg

案例研究:

Section 11.14. Small Device, Big Impact

小设备,大印象

Section 11.15. Case Study: Jill Bolte-Taylor

案例研究:

Section 11.16. A Call to Relate

??

Chapter 12. Manifesto: The Five Theses of the Power of a Presentation

纲领:5个观点

Section 12.1. Treat Your Audience as King

以听众为中心

Section 12.2. Spread Ideas and Move People

传播理念、感动人们

Section 12.3. Help Them See What You're Saying

让他们看到你所说的

Section 12.4. Practice Design, Not Decoration

学习设计,而不是装饰

Section 12.5. Cultivate Healthy Relationships

加强有益的联系

References

Index

作者简介

Nancy Duarte,Duarte设计公司领导者。该公司是硅谷最大的设计公司,也是一家女性主导的公司。它的客户大多是财富500强企业,如Adobe,思科,Google和惠普。Duarte设计公司被公认为是演说设计领域的领头羊。

精彩摘录

3secondrule-Askyourselfwhetheryourmessagecanbeprocessedeffectivelywithinthreesecondssotheaudiencecouldreturntothepresenter.Ifaslidecontainsmorethan75words,ithasbecomeadocument.Presentationwith50orsowordsperslideserveasateleprompter.Truepresentationsfocusonthepresenterandthevisionaryideasandconceptstheywanttocommunicate.*Don'tanimateyourtextunlessitaddsvalue,meaning,oremotiontothecontent.*HoldingdowntheShiftkeyandthenpressReturncreateslinespacing.Thisiscalledasoftreturn.ThemainmessagewasthattherearethreeeasywaystoinstallJavelin.Toavoidconfusion,it'sbettertosplitthecontentacrossmorethanoneslide.Mostapplicationshaveapushtransition.Whenapplied,theentireslide...

——引自章节:Thewholebook


Insteadofusingsidesloadedwithbullets,experimentwithavisualapproach.Keepgraphicsextremelysimple.Gunsdon'tkillpeople,asthesayinggoes,butBULLETSkillplenty!*Agoodruleofthumbforfontsizeistodividetheoldestinvestor'sagebytwo,andthenusethatfontsize.-GuyKawasakiUsethefollowingfiveprinciplestopresentyourdataintheclearestpossibleway.1Tellthetruth2Gettothepoint3Picktherighttoolforthejob4Highlightwhat'simportant5KeepitsimpleYoucancreategraphicsineithera2Dor3Dspace.Butonlypickone.Minimizingdepthminimizescomplexity.Keepthelightingsourceconsistent.UsingthePowerofColorMonochromaticAnalogous*Complementary-providethemostcontrast,givingpower,butonlytwocolors*Splitco...

——引自章节:Thewholebook

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