内容简介

【Product Description】

Have you ever struggled to complete a design project on time? Or felt that having a tight deadline stifled your capacity for maximum creativity? If so, then this book is for you.

Within Creative Workshop, you'll find 80 creative challenges that will help you achieve a breadth of stronger design solutions, in various media, within any set time period. Exercises range from creating a typeface in an hour to designing a paper robot in an afternoon to designing web pages and other interactive experiences. Each exercise includes compelling visual solutions from other designers and background stories to help you increase your capacity to innovate.

This book also includes useful brainstorming techniques and wisdom from some of today's top designers. By road-testing these techniques as you attempt each challenge, you'll find new and more effective ways to solve tough design problems and bring your solutions to vibrant life.

【From the Back Cover】

"This book will help you connect the eye to the brain to the hand, so you won't have to search for inspiration the next time you generate a design."

--Michael Surtees, DesignNoted.com

"This book strikes me as a collection of exceedingly useful exercises; not just as a means for practice and exploration, but useful to developing designers in discovering processes that work best for them. In that regard and others, much of what is offered here will serve designers throughout their careers."

--Andy Rutledge, Principal and Chief Design Strategist at Unit Interactive

"Creativity really is mostly perspiration, but it still starts with inspiration, and with this energizing book David Sherwin provides plenty of ways to spark that next great idea. Creative Workshop gives you a toolbox of methods for everything from coming up with an idea to refining and executing it. Just like today's real world of design, the tools freely cross boundaries between graphic, product and interaction design. And because innovative ideas never happen in a vacuum, Sherwin gives each design challenge a clear goal, meaningful context, and some inspirational examples."

--Adam Richardson, Creative Director at frog design and author of Innovation X

作者简介

David Sherwin is a Senior Interaction Designer at frog design, a global innovation firm, where he helps to guide the research, strategy, and design of novel products and services for some of today's leading companies.

David is an active speaker and teacher, and his writing has appeared in A List Apart, Design Mind, and other periodicals. He has worked at a wide range of creativ...

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