101 Design Methods

101 Design Methods

作者:Vijay Kumar

出版社:Wiley

出版年:2012-10-9

评分:8.9

ISBN:9781118083468

所属分类:行业好书

书刊介绍

内容简介

This is the first step-by-step guidebook for successful innovation planning. Unlike other books on the subject, "101 Design Methods" approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

相关推荐

微信二维码